PROFILE: NICSON AUTOMOTIVE -
A FERRARO FAMILY TRADITION FOR OVER 65 YEARS
opened its doors in 1952 when Tony and Ellen Ferraro discovered there
was a great need for truck maintenance and repair in the Los Angeles
area. The family business has continued throughout the last 55 years
even after the couple's retirement in 1985 when son Tony Ferraro, Jr.
and his wife Jan took over its management.
repair shop for only the most basic of trucks, over the years, the Nicson
team has become experts in other areas including the repair of special
equipment for heavy-duty industrial trucks that weigh more than 100
tons. Their extensive client list includes private market chain stores,
railroad companies, tool manufacturers, fire departments, scale companies,
and oil drilling operations to name a few.
has no doubt why Nicson Automotive has been successful. "Our primary
goal is to provide top quality service to our customers. We not only
want to make sure that we do a great job; we want to make sure our customer
they continue to build their business by listening to their customers'
needs and finding ways to provide those services. For example, when
they can't do a job in-house, they find a qualified vendor to handle
it. "We don't just send the job out, we track the job done by our
vendors to make sure they represent us the way our employees do,"
Some of the
more complicated projects Nicson has worked on are the heavy construction
equipment for oil drilling rigs, high rail trucks used in conjunction
with the operation of trains and various hydraulic systems.
is one of Helms & Hill Towing Company's long time customers, going
back more than 50 years. "The reason why we use Helms & Hill
is because they provide the type of conscientious service we do,"
said Ferraro. "They provide personalized service that never fails
to meet our needs. If Helms & Hill is not able to get one of their
trucks out on time, they get another quality towing service to get the